The drive for new revenue streams necessitates the deployment of IPTV services over a converged, next-generation network (NGN)—otherwise, the economics of further deployment cannot be justified. Making IPTV a reality over the NGN involves the deployment of infrastructure such as packet-optical elements, carrier Ethernet switch routers, and broadband access elements. It also means achieving operational efficiency (OPEX), optimizing central office real estate, implementing advanced services delivery and management functions, and future-proofing the IP platform. Doing this in a cost-effective manner is a major challenge facing service providers worldwide, and requires leveraging all network building blocks for maximum return.

During this session, experts will discuss lessons learned from deploying IPTV networks around the world, how the total cost of deploying IPTV services and other advanced interactive applications is impacted by NGN adoption, key revenue engines in the form of multiplay service bundles enabled by the NGN, and the experience of major global carriers who are pioneering the rollout of IPTV.