As IPTV adoption increases and the marketplace evolves, consumers will increasingly demand different types of dynamic and compelling content. In order to meet that demand, industry will deliver devices with essential, inbuilt software that enables the modular, "plug-and-play" capabilities which facilitate multiple widgets and applications

During this session, discussion will be held on:

• How will interactivity work at an integration level with IPTV?
• What interactive applications will consumers demand, what applications will they pay for,
  and what business model will drive adoption?
• What does the user interface and equipment need to look like? Will widgets take over as they did on mobile?
• What is the competitive landscape like for interactivity? Does cable or IPTV have the advantage?