TV as we know it is changing - we’re about to see the end of passive one-way broadcast. That doesn’t mean that all the channels and shows we watch will change over night. However, you will no longer be bound by the traditional broadcast experience.

During this session, learn how the evolved TV experience of tomorrow will be built around a new user behavior based on three building blocks:

• Personalization – Allowing viewers to choose where and when they want to watch television – in their home or on the move, on their phone or on their computer, on-demand or via linear TV, by choosing HD quality broadcasts or Podcast.
• Interactivity – A new TV experience is evolving to allow viewers to take part in their favorite programs. Early adopters of this phenomenon are seen today in programs such as American Idol, Survivor and Big Brother.
• Communication – Communication enables collaboration within social or private networks from any location. See which of your friends are also watching, then chat with them or send them messages through other services that allow richer communication.